Channel fit before channel count

A retail landscape.
A considered way in.

Direct-to-consumer (DTC), marketplaces, wholesale and physical retail serve different roles. The right mix begins with your customer, assortment, price positioning and ability to operate.

Potential entry route

Direct-to-consumer (DTC)

Reach customers through your own digital storefront. Assess audience demand, acquisition costs and customer service needs.

Potential entry route

Marketplaces

Consider platforms whose audience and assortment fit your brand. Review pricing, content and operating requirements.

Potential entry route

Wholesale

Explore independent retailers and B2B channels. Align product range, pricing and supply with the right stockists.

Potential entry route

Physical retail

Assess boutiques, specialty retail or department stores where the customer, brand and commercial requirements align.

The starting point depends on the brand. We assess fit and readiness before prioritizing a channel.

Find a route for your brand

Selected channel examples

Explore the landscape.

These examples illustrate different commercial models. Your priorities begin with brand fit.

Curated consumer marketplace

Wolf & Badger

A platform focused on independent brands. Assess brand fit, product presentation and the operating requirements of the channel.

Visit the official website

Consumer marketplace

ShopSimon

A digital shopping marketplace connected to the Simon retail ecosystem. Review assortment, positioning and channel economics.

Visit the official website

Off-price e-commerce

Gilt

An off-price retail environment. Evaluate pricing, inventory strategy and how an opportunity fits the wider brand business.

Visit the official website

B2B wholesale marketplace

Faire

A wholesale platform connecting brands and independent retailers. A different route to market from department-store buying.

Visit the official website

Department-store retail

Nordstrom

A department-store retailer. Marketplace selling, wholesale buying and physical distribution require separate assessment; the name alone does not establish the relationship model.

Visit the official website

Department-store retail

Bloomingdale’s

A department-store retailer across fashion, beauty and home. Any opportunity must specify whether it involves wholesale buying, a marketplace or physical distribution.

Visit the official website

Department-store retail

Macy’s

A department-store business across multiple consumer categories. Distinguish a wholesale retail opportunity from its online marketplace program.

Visit the official website

Luxury department-store retail

Neiman Marcus

A luxury department-store retailer. Buyer readiness is distinct from acceptance or physical distribution; each opportunity requires a defined commercial model.

Visit the official website

Which route fits
your brand?

Discuss your channel priorities